Lord Kåñëa is referred to as Håñékeça in this verse because He is the owner of all senses. The living entities are part and parcel of Him, and, therefore, the senses of the living entities are also part and parcel of His senses. The impersonalists cannot account for the senses of the living entities, and therefore they are always anxious to describe all living entities as sense-less, or impersonal. The Lord, situated in the hearts of all living entities, directs their senses. But, He directs in terms of the surrender of the living entity, and in the case of a pure devotee He directly controls the senses. Here on the Battlefield of Kurukñetra the Lord directly controls the transcendental senses of Arjuna, and thus His particular name of Håñékeça. The Lord has different names according to His different activities. For example, His name is Madhusüdana because He killed the demon of the name Madhu; His name is Govinda because He gives pleasure to the cows and to the senses; His name is Väsudeva because He appeared as the son of Vasudeva; His name is Devaké-nandana because He accepted Devaké as His mother; His name is Yaçodä-nandana because He awarded His childhood pastimes to Yaçodä at Våndävana; His name is Pärtha-särathi because He worked as charioteer of His friend Arjuna. Similarly, His name is Håñékeça because He gave direction to Arjuna on the Battlefield of Kurukñetra.