The less intelligent jévas try to remain within this material world and are accordingly elevated and degraded in the various planetary systems. During the daytime of Brahmä they exhibit their activities, and at the coming of Brahmä's night they are annihilated. In the day they receive various bodies for material activities, and at night these bodies perish. The jévas (individual souls) remain compact in the body of Viñëu and again and again are manifest at the arrival of Brahmä's day. When Brahmä's life is finally finished, they are all annihilated and remain unmanifest for millions and millions of years. Finally, when Brahmä is born again in another millennium, they are again manifest. In this way the jévas are captivated by the material world. However, those intelligent beings who take to Kåñëa consciousness and chant Hare Kåñëa, Hare Räma in devotional service transfer themselves, even in this life, to the spiritual planet of Kåñëa and become eternally blissful there, not being subject to such rebirths.